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Changing the way weight is perceived, spoken and thought about to help people BREAK FREE of the damaging misconceptions. 

The way the world views weight needs to change


“It’s simple, just eat less and move more…”

How many times have you read this, heard this, thought this?

Well, the reality is that over 100 different factors influence weight including genes (how our bodies have evolved), environment (where and how we live) and mental health.

It’s time to challenge the outdated perceptions around weight. It's time to BREAK FREE from the stigma and seek help.


If you identify with the questions below, you could benefit from discussing weight management with a GP, nurse or pharmacist. It may not feel like an easy conversation, especially if you are worried that people might judge you for your size, but remember you are not alone and it is not your fault.

BMI close to or over 30, or carry excess weight around your belly?
Regaining weight, even after dieting?
Excess-weight related health concerns?
Assumptions from others about your lifestyle?
Knocked down by judgements about your size?

Download the BREAK FREE action list for more information and tips that may help you with your initial conversation about weight with a GP, nurse or pharmacist.



Service Locator

There are a number of services that can provide you with advice, support and help with weight management. Click the button below to find out more:

Date of preparation: December 2022